Startup academy 2020

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Traian Chivriga

Entrepreneur, community builder and lean startup enthusiast

Founded Vintage, an art eCommerce platform. Managed IHUB Chisinau. Co-organized Ignite Chisinau and UnArtOras. Funded the Business Angels Moldova group. Previous business development manager at Tekwill. And now founder XY Incubator, an accelerator program for help startups to scale.


Artur Gurau

CEO of Granat Digital Agency and the President of the Digital Communication Network

He is a digital communication innovator and strategist, early stage investor with hundreds of successfully implemented projects over the past 12 years. Mr. Gurau launched the Rockit Digital Conference in Moldova in 2014 and co-founded the Rockit Academy (Academia Rockit) in 2016, initiatives which support global development in the digital communications space. Mr. Gurau also co-founded the Digital Communication Network professional association after participating in the U.S. exchange program in 2015. His interests include innovative startups, social entrepreneurship, technology, media, politics, and sports.


Nicolae Esanu

VP of Sales at XOR

Experienced professional in inside sales and customer success, goal oriented specialist in B2B sales and SaaS.


Lisa Gutu

Co-founder of Fentury

While exploring the problem of PFM market, Lisa discovered that the main problem relies in getting access to the bank data. She joined Salt Edge - the Open Banking API Platform that enables banks, lenders and other financial companies to get access to over 3000 banks in over 60 countries. While being at Salt Edge, Lisa has started working on the PSD2 Compliance solution in the Cloud, helping banks to meet all the regulatory requirements in a span of a few month. Lisa is active in the Open Banking space for the last 5 years and is currently Head of Business Development at Salt Edge.


Ana Chirita

Strategic projects director of Moldovan Association of Information and Communications Technology Companies

Ana Chirita is the Strategic projects director of Moldovan Association of Information and Communications Technology Companies, Tekwill Project Director. As an advocate for the Moldovan IT community, she plays an important role in developing Moldova’s ICT industry. For the last 10 years Ana has actively been involved in a series of initiatives aiming to advance the competitiveness of the ICT sector and promote the ICT as a core enabler for national economic development


Roman Gluck

Project Manager / UX Designer at o' WIS Digital Agenc

Besides that he has an extensive 6 year background in Public Speaking and Pitching as a trainer for startups and speakers at IT conferences. For the last 3 years he was responsible for preparing speakers for Moldova Developer Conference ‘16-’18, being a coach for startups during Startup Academy Moldova by ATIC, trainer at numerous workshops for students from Moldova.


Introduction in Entrepreneurship

  • Personal Effectiveness
  • Lean Startup Methodology
  • Essential tools for an entrepreneur
  • Entrepreneurship Education or Getting Started

Ideation & HR Management

  • Ideation
  • Building the team
  • Talend acquisition
  • Team Management

Market and competition analysis

  • Market Segmentation
  • Select the Market
  • Build an End User Profile
  • Profile the Persona

Screate a Business Model

  • Full Lifecycle Use Case
  • Validate Your Core
  • Design a Business Model
  • Quantify the Value Proposition


  • Start With a Smaller Niche
  • Keep Leads Warm
  • Utilize Social Media
  • Think Beyond Adwords


  • Optimize Funnels Bottom Up
  • Understand Conditions to CLOSE
  • Tune One Stage of a Funnel at a Time

Operational plan and project management

  • Operating Plan
  • Startup Project Management
  • Fluid Processes
  • Stakeholder Management


  • Start with a paper prototype
  • Create a digital wireframe
  • Share your prototype with people
  • Minimum Viable Product (MVP)

Finance & Budgeting

  • Accounting
  • Financial Model
  • The Balance Sheet
  • Unit Economics


  • Being Consistently Pitch Perfect
  • Advice on pitching
  • 10 Slides You Need in Your Pitch